Pending Review: This status is used when contacts were recently imported and have not been approved yet.Here are the bulk email statuses you’ll see in your account. When you send contacts emails they didn’t request, you risk receiving complaints and your messages may be marked as spam. If you do, you’ve expanded the types of messages you’re sending contacts without asking permission. But you should only send emails about the topics your contacts requested to receive.įor example, if your contacts opted in to receive vegan recipes, don’t send them keto and meat lovers recipes. When a contact has an “opted-in” BES, you can send them marketing messages. You can view your contacts’ BES in the “Lead Information” section of their contact records. Bulk Email Status (BES)Ĭontacts’ bulk BES specifies if you have permission to send them marketing or transactional emails. When a contact unsubscribes from your emails, their Bulk Email Status (BES) is updated to “Transactional Only.” This means you can only send them transactional emails. If you send emails that do not relate to your contacts’ requests, they are likely to unsubscribe or complain about your messages. If Marketo doesn't like the address for some reason or another I'd tend to believe what Marketo is suggesting unless you can prove there's a bug, in which case work through support.You only have permission to send content your contacts specifically request to receive. In my opinion, you should be very conservative in who you email. My email address is robb.barrett but I can remove one of any of my double consonants and the email looks valid but could fail. It's also possible that people gave you bogus email addresses by removing a character or two from their autofilled email address to eliminate spam. This is where DKIM / SPF / DMARC help you out a bit. There are a few things you can do to improve deliverability but at the end of the day every email system out there knows that the email came from Marketo, not you personally, and may have different ways of dealing with marketing automation tools. I have about 10 email addresses.my wife was very curious about them at first until I explained that I work in email marketing and need them for numerous reasons, including testing (yeah.testing.). Send an email to that desired address from a personal email and see if it bounces or not. This is where having a non-identifiable email address comes in handy. I see leads that have been receiving emails from us for months and all of the sudden one bounces and it becomes invalid. I am aware that company emails often become invalid when someone leaves, so I have strictly been looking at gmail and yahoo addresses. Is this an issue others have faced, and, if so, how did you handle it? There are other post on this subject, but I wasn't able to find a good answer. My concern is that Marketo is marking valid email addresses as invalid. In some of the cases there were previous emails that had been delivered and a week later a 2nd email bounced and the lead gets marked invalid. How does Marketo decide when to mark an email invalid? Looking in the activity history of some of these, I'll see "Send Email" immediately followed by "Email Bounced" with Invalid Email switched to "True" shortly after that.
I also sent out an email to a handful of leads that have been marked invalid to see if any bounce back to me and got nothing, leading me to believe the email addresses are actually valid and accepting emails. I know the email addresses are valid because we have recruiters who have regular email interactions with these people using their own work email addresses. I recently started looking at bounced email addresses we have in our instance and have come across several email addresses that appear to be valid email addresses.
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