A 2011 Harvard study found that "Yelp causes demand to shift from chains to independent restaurants." Though that fetishizing of the new and the shiny may come at the expense of attention to more established places, it has also allowed small, otherwise hidden restaurants to be discovered more easily. Being the first to review a restaurant "earns" a Yelper a blue badge of online honor, and diners flock from hot spot to hot spot (and write about it online). Yelp has shepherded in an era in which restaurants are trophies on a digital wall. That would not have been the case 20 years ago." "I'm a bartender that gets to be taken seriously as business owner. Trou Normand is located on the ground floor of 140 New Montgomery, where Yelp's headquarters takes up 15 floors. People are really interested in the food and beverage industry." "Yelp is emblematic of the state of our industry," said Vogler, who owns Bar Agricole and Trou Normand in San Francisco. And, perhaps more than any other tech company, Yelp has tapped into the city's zeitgeist: food. It operates in 27 countries and has thrived in ways other user-review sites have not. The debate over Yelp is now, to a large degree, moot. It also has been accused of extortion, defamation and poor ethics, both inside and outside the court of law. It has spurred myriad online diatribes and breathless media seminars. Yelp has also been the bane of many small-business owners who feel at the mercy of anonymous, amateur critics who assign ratings for every single thing, from the French Laundry to San Quentin State Prison (three stars).
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